Plain-English definitions for common marketing terms. No jargon, just clarity.
90-Day Plan — A focused marketing plan covering the next three months. Long enough to see results, short enough to stay agile. Create yours.
A/B Testing — Comparing two versions of a webpage, email, or ad to see which performs better. You show version A to half your audience and version B to the other half, then measure which gets more clicks or conversions. Learn how to run simple tests in our guide to website experiments.
Above the Fold — The part of a webpage visitors see without scrolling. This prime real estate should contain your most important message and a clear call-to-action. See what belongs here in our high-converting homepage guide.
Accessibility — Making your website usable by everyone, including people with disabilities who use screen readers or keyboard navigation. It's also a legal requirement in many cases. Start with our accessibility basics guide.
Ad Copy — The text in your paid advertisements. Good ad copy grabs attention, highlights benefits, and tells people exactly what to do next.
Ad Spend — The amount of money you put into paid advertising. For micro businesses, start small (£5-10/day) to test what works before scaling up. Our Google Ads guide covers budgeting for small businesses.
Agency — A company providing marketing services. Consider agency vs freelancer vs DIY.
Algorithm — The rules social platforms and search engines use to decide what content to show people. Algorithms change frequently, which is why focusing on genuinely helpful content matters more than trying to 'hack' them.
Alt Text — A text description added to images on your website. Screen readers read this aloud for visually impaired users, and search engines use it to understand your images. Learn how to write effective alt text.
Analytics — Data about how people find and use your website. Google Analytics is the most common free tool. Don't get overwhelmed – focus on a handful of numbers that actually matter.
Anchor Text — The clickable text in a hyperlink. Using descriptive anchor text (like 'read our pricing guide' instead of 'click here') helps both users and search engines understand where the link goes.
Attribution — Working out which marketing channel actually led to a sale or enquiry. When someone finds you on Google, then sees a Facebook ad, then emails you – which channel gets the credit? Our attribution guide explains the basics.
Audience — The group of people you're trying to reach with your marketing. Being specific about who they are makes everything easier. Start by defining your ideal customer.
Automation — Using software to handle repetitive marketing tasks automatically, like sending welcome emails or posting to social media. Our automation guide shows what's worth automating.
Autoresponder — An email sent automatically in response to a specific action, like signing up. Part of email automation.
B2B (Business-to-Business) — Selling products or services to other businesses rather than consumers. Marketing to businesses often involves longer sales cycles, LinkedIn, and building relationships. See our B2B vs B2C guide.
B2C (Business-to-Consumer) — Selling directly to individual consumers. Marketing tends to be more emotional and immediate than B2B.
Backlink — A link from another website to yours. Search engines see these as 'votes of confidence' – the more quality sites linking to you, the more trustworthy you appear. Learn whether backlinks matter for your business.
Blog — A section of your website with regularly updated articles. Blogs help with SEO and establish expertise, but they're a commitment. Our honest guide helps you decide if blogging is right for you.
Booking System — Software letting customers book appointments online. Add booking without a developer.
Bottleneck — The constraint limiting your business growth. Find yours.
Bounce Rate — The percentage of visitors who leave your website after viewing only one page. A high bounce rate might mean your page isn't relevant to what people searched for, or it loads too slowly. Learn what metrics matter.
Brand — More than just your logo – it's how people perceive and feel about your business. Includes your visual identity, tone of voice, values, and reputation. Start with our brand basics guide.
Brand Guidelines — A document defining how your brand should look and sound. Create a simple brand style guide.
Brand Story — The narrative about who you are, why you started, and what you stand for. A good brand story creates emotional connection with customers. Write yours with our simple guide.
Brief — A document outlining what you need when working with freelancers or agencies. A clear brief saves time and money. Use our freelancer brief template.
Busy Season — Your peak trading period. Plan for it with a seasonal marketing calendar.
Buyer Persona — A fictional representation of your ideal customer based on real data. Includes demographics, goals, challenges, and how they make decisions. Our ideal customer guide walks you through creating one.
Cache — A stored version of your website that loads faster than fetching everything fresh. Website caching improves speed significantly. Learn how caching works.
Call-to-Action (CTA) — A prompt telling visitors what to do next – like 'Get a Quote', 'Book Now', or 'Download Guide'. Every page needs one. Learn to write CTAs that actually get clicks.
Campaign — A coordinated marketing effort with a specific goal and timeframe. Could be a product launch, seasonal promotion, or awareness push.
Canonical URL — The 'official' version of a page when the same content exists at multiple URLs. Tells search engines which version to show in results.
Case Study — A detailed story of how you helped a specific customer, including the problem, solution, and results. Powerful for building trust. Learn how to create a case study page.
Chatbot — An automated messaging tool that can answer common questions on your website 24/7. Can save time on repetitive enquiries. See our chatbot setup guide.
Click-Through Rate (CTR) — The percentage of people who click your link after seeing it. If 100 people see your ad and 5 click, your CTR is 5%. Higher is generally better.
CMS (Content Management System) — Software that lets you create and edit website content without coding. WordPress, Squarespace, and Wix are popular examples. Our platform guide compares options.
Cold Email — Unsolicited email to someone who hasn't heard of you. Generally less effective than warming up leads first.
Contact Form — A form on your website for visitors to get in touch. Why aren't people filling yours in?
Content — Any material you create – blog posts, videos, social media posts, emails, podcasts. Good content helps people and positions you as an expert.
Content Calendar — A schedule of what content you'll publish and when. Stops you scrambling for ideas last minute. Create one in 30 minutes with our guide.
Content Marketing — Attracting customers by creating helpful, relevant content rather than traditional advertising. Works by building trust over time.
Conversion — When a visitor takes the action you want – buying, enquiring, signing up, booking. The goal of most marketing efforts.
Conversion Rate — The percentage of visitors who convert. If 100 people visit your site and 3 enquire, your conversion rate is 3%. Our guide explains how to calculate and improve it.
Conversion Rate Optimisation (CRO) — The process of improving your website to get more conversions from your existing traffic. Often more cost-effective than getting more traffic. See our CRO framework.
Cookie — A small file websites store on visitors' devices to remember preferences or track behaviour. UK law requires informing visitors about cookies. See our cookies guide.
Copy — The words on your website, ads, emails, and marketing materials. Good copywriting speaks directly to your customer's problems and desires.
Core Web Vitals — Google's metrics for page experience – loading, interactivity, visual stability. Affect rankings. See our speed guide.
Cost Per Acquisition (CPA) — How much you spend in marketing to get one new customer. If you spend £100 on ads and get 2 customers, your CPA is £50. Calculate yours with our guide.
Cost Per Click (CPC) — How much you pay each time someone clicks your ad. Varies hugely by industry and keyword – from pennies to pounds.
Cost Per Lead (CPL) — How much you spend in marketing to get one enquiry or lead. Important for understanding if your marketing is profitable. Calculate yours.
Crawl/Crawling — When search engines scan your website to understand and index your content. Crawl errors mean Google can't access some of your pages. Fix crawl errors.
Cross-Selling — Suggesting related products or services to existing customers. 'Would you like fries with that?' Learn ethical cross-selling techniques.
Customer Acquisition Cost (CAC) — The total cost of getting a new customer, including all marketing and sales expenses. Keep this lower than your customer lifetime value to stay profitable.
Customer Journey — The path someone takes from first discovering your business to becoming a paying customer (and hopefully a repeat buyer). Map yours in 30 minutes.
Customer Lifetime Value (CLV) — The total revenue you can expect from a single customer over time. Understanding CLV helps you know how much you can afford to spend acquiring customers.
Customer Retention — Keeping existing customers coming back. Usually cheaper and easier than finding new ones. See our retention strategies guide.
Digital Marketing — Any marketing that happens online – websites, social media, email, search engines, online ads. Our plain English guide covers the basics.
Direct Traffic — Visitors who type your website address directly into their browser or use a bookmark. Usually people who already know about you.
Directory Listing — Your business listed on sites like Yell, Yelp, or industry-specific directories. Important for local SEO. Add your business to the right directories.
Discovery Call — An initial conversation with a potential customer to understand their needs and see if you're a good fit. Structure yours for success.
Display Ads — Visual advertisements (banners, images) shown on websites. Different from search ads which appear in search results.
DIY Marketing — Doing your own marketing rather than hiring help. Most micro businesses start here. What can you really do yourself?
Domain Name — Your website address (like yourbusiness.co.uk). Choose between .co.uk and .com with our guide.
Drip Campaign — A series of automated emails sent over time to nurture leads. Our welcome email sequence templates show how to set one up.
E-commerce — Selling products online through your website. Includes product listings, shopping cart, and payment processing. Get started with our ecommerce basics guide.
Elevator Pitch — A brief, compelling description of your business you could deliver in an elevator ride. Write yours.
Email Deliverability — Whether your emails actually reach people's inboxes instead of spam folders. Technical factors and sender reputation both matter. Learn the basics.
Email List — Your collection of email addresses from people who've agreed to hear from you. One of your most valuable marketing assets. Build yours from scratch.
Email Marketing — Sending emails to promote your business, nurture leads, or stay in touch with customers. Still one of the most effective marketing channels. Start your newsletter.
Email Sequence — A series of pre-written emails sent automatically, triggered by actions like signing up or making a purchase. See our welcome sequence templates.
Engagement — How people interact with your content – likes, comments, shares, clicks, time spent reading. Higher engagement usually means more relevant content.
Engagement Rate — The percentage of people who engage with your content. Calculated differently on each platform.
Enquiry — A potential customer reaching out to learn more or request a quote. Track your enquiries.
Evergreen Content — Content that stays relevant and useful over time, rather than being tied to current events. Good for long-term SEO value.
Facebook Ads — Paid advertising on Facebook and Instagram (same advertising system). Good for reaching local audiences and retargeting website visitors. Compare to Google Ads.
FAQ Page — A page answering frequently asked questions. Saves you time, helps customers, and can boost SEO. Create yours.
Featured Snippet — The highlighted answer box that appears at the top of some Google searches. Getting your content here can significantly increase visibility.
Follow-Up — Contacting leads after initial enquiry. Most sales happen after multiple follow-ups, yet most businesses give up after one. Build a follow-up system.
Freelancer — An independent professional you can hire for specific tasks. Compare to agencies.
Funnel — The journey from awareness to purchase, visualised as a funnel because fewer people make it through each stage. Also called sales funnel or marketing funnel.
GA4 (Google Analytics 4) — The current version of Google Analytics for tracking website visitors. Replaced the older Universal Analytics. Set up basic tracking.
GDPR (General Data Protection Regulation) — EU and UK law governing how businesses collect and use personal data. Affects cookies, email lists, and customer data. See our UK guide.
Geo-Targeting — Showing ads or content to people in specific locations. Essential for local businesses wanting to reach nearby customers.
Google Ads — Google's advertising platform for appearing in search results and on partner websites. Our small budget guide gets you started.
Google Business Profile — Your free business listing on Google, appearing in Maps and local search results. Essential for local businesses. Get set up.
Google My Business — The old name for Google Business Profile. Same thing, rebranded.
Google Search Console — Free tool showing how your site appears in Google search results, including clicks, rankings, and technical issues. Set it up.
Growth Hacking — Testing creative, low-cost marketing tactics to grow quickly. Often overhyped – sustainable growth usually beats hacks.
Guarantee — A promise about your product or service that reduces customer risk. Create yours.
Guest Posting — Writing articles for other websites in exchange for exposure and backlinks. Can build authority if done thoughtfully.
Hashtag — Words or phrases preceded by # on social media, making content discoverable by topic. Use sparingly and relevantly.
Header Tags (H1, H2, H3) — HTML tags that structure your content into headings and subheadings. Important for SEO and readability. H1 is your main title, H2s are main sections.
Hero Section — The large, prominent area at the top of a webpage, usually containing a headline, subheadline, and call-to-action. What visitors see first.
Homepage — Your website's main page and often the first impression. What to put on it and how to write it are covered in our homepage guides.
Hosting — The service that stores your website files and makes them accessible online. Like renting space on a computer that's always connected. Hosting explained.
HTML — The code that structures web pages. You don't need to know it to run a website with modern platforms, but understanding basics can help.
Ideal Customer — The type of person or business you most want to work with – who you serve best and who's most profitable. Define yours.
Imposter Syndrome — Feeling like a fraud despite being competent. Common when self-promoting. Marketing when you hate self-promotion.
Impressions — The number of times your content or ad was displayed. Different from reach (people) – one person might see something multiple times.
Inbound Marketing — Attracting customers through helpful content rather than interrupting them with ads. Includes SEO, content marketing, and social media.
Indexing — When search engines add your pages to their database so they can appear in search results. Submit your sitemap to speed this up.
Influencer Marketing — Paying or partnering with people who have large social media followings to promote your products.
Instagram — Visual social media platform owned by Meta. Good for businesses with strong visual content. Our Stories guide helps camera-shy businesses.
Internal Linking — Links between pages on your own website. Helps visitors navigate and helps search engines understand your site structure. Set up internal linking properly.
Invoice — A request for payment from a customer. Not marketing, but affects cash flow which affects marketing budget.
Keyword — Words and phrases people type into search engines. Understanding what your customers search for helps you create content they'll find. Do keyword research.
Keyword Density — How often a keyword appears in your content. Old-school SEO obsessed over this – modern SEO focuses on naturally helpful content instead.
Keyword Research — Finding out what terms your potential customers search for. Essential for SEO and content planning. Our guide makes it simple.
KPI (Key Performance Indicator) — The specific numbers you track to measure marketing success. Don't track everything – pick a handful that matter. Our guide helps you choose.
Landing Page — A standalone page designed for a specific campaign or offer, focused on one conversion goal. Create simple landing pages yourself.
Lead — A potential customer who has shown interest in your business – usually by making contact or providing their details.
Lead Generation — Activities to attract and capture potential customers' interest and contact information.
Lead Magnet — Something valuable you offer for free in exchange for an email address – like a guide, checklist, or template. Create one for your website.
Lead Nurturing — Building relationships with leads over time through helpful content and follow-up until they're ready to buy. See our email templates.
Lead Scoring — Ranking leads by how likely they are to buy, so you focus on the best opportunities. Create a simple scoring system.
LinkedIn — Professional social network, particularly valuable for B2B businesses. Our basics guide helps you get started.
Local Business — A business serving customers in a specific geographic area. Local marketing has specific tactics. Get found locally.
Local SEO — Optimising to appear in searches with local intent ('plumber near me'). Critical for businesses serving specific areas. Start with our local SEO guide.
Long-Tail Keywords — Longer, more specific search phrases (like 'emergency plumber north london weekend' vs 'plumber'). Less competition and more targeted.
Lookalike Audience — An ad targeting option that finds people similar to your existing customers. Useful once you have customer data.
Loyalty Program — A system rewarding repeat customers. Doesn't need fancy software. See our simple loyalty ideas.
Marketing Automation — Software that handles repetitive marketing tasks automatically – email sequences, social posting, lead scoring. Our guide covers what's worth automating.
Marketing Channel — A platform or method for reaching customers – like social media, email, SEO, or ads. Choose your primary channel first.
Marketing Funnel — The stages potential customers move through: awareness, interest, consideration, purchase. Also called sales funnel.
Marketplace — Platforms like Etsy, Amazon, or eBay where you can sell alongside other sellers. Compare marketplace vs own website.
Meta Description — The snippet of text appearing under your page title in search results. Should entice clicks in under 160 characters. Learn to write them.
Meta Tags — HTML code providing information about your page to search engines. Title tags and meta descriptions are the most important.
Metrics — Measurable data points about your marketing performance. Focus on metrics that connect to business outcomes, not vanity metrics.
Micro Business — A business with fewer than 10 employees. The audience for all our guides – we understand your time and budget constraints.
Mobile-First — Designing for phones first, then adapting for larger screens. Google uses mobile-first indexing. Understand mobile-first design.
Monthly Recurring Revenue (MRR) — Predictable monthly income from subscriptions or retainers. A goal for many service businesses.
NAP (Name, Address, Phone) — Your business contact details. Consistency across all platforms is crucial for local SEO. Check your NAP consistency.
Native Advertising — Paid content designed to look like the editorial content around it. Advertorials and sponsored posts are examples.
Newsletter — Regular emails sent to subscribers. Still one of the most effective ways to stay in touch. Plan yours with our simple monthly email guide.
Niche — A specialised segment of the market. Niching down means focusing on a specific type of customer or service. Decide if you should niche.
Nofollow — A link attribute telling search engines not to pass ranking credit. Often used for sponsored links or untrusted content.
Objection — A concern or hesitation a potential customer has about buying. Handle objections before they say no.
Off-Page SEO — SEO factors outside your website, mainly backlinks from other sites. See our backlinks guide.
Omnichannel — Providing a seamless experience across all channels – website, social, email, in-person. The opposite of siloed marketing.
On-Page SEO — SEO factors you control on your own website – content, title tags, internal links. Optimise your website for Google quickly.
One-Page Website — A website with all content on a single scrolling page. Can work for simple businesses. Compare to multi-page.
Open Rate — The percentage of email recipients who open your email. Industry average is around 20%. Learn what email metrics matter.
Opt-In — When someone actively agrees to receive your marketing, usually by signing up for your email list. Required under GDPR.
Organic — Traffic or results you earn naturally, without paying for ads. Organic search means unpaid search rankings.
Organic Reach — How many people see your social media content without paid promotion. Has declined significantly on most platforms.
Organic Traffic — Website visitors who find you through unpaid search results. Built through SEO.
Outbound Marketing — Proactively reaching out to potential customers through ads, cold calls, or direct mail. Opposite of inbound.
Proposal — A formal document outlining how you'd work with a potential client and at what cost. Use our quote templates.
Page Speed — How quickly your website loads. Crucial for user experience and SEO. Improve your website speed.
Paid Search — Advertising in search engine results (like Google Ads). You pay when someone clicks. Compare to organic search.
Pay-Per-Click (PPC) — Advertising where you pay each time someone clicks. Google Ads and Facebook Ads both use this model.
Payment Provider — Services like Stripe or PayPal that process online payments. Connect to your website.
Persona — See Buyer Persona.
Personalisation — Customising marketing messages for individual recipients, like using their name or recommending relevant products.
Pinterest — Visual discovery platform. Works well for product-based businesses and those with strong imagery. See our Pinterest guide.
Pixel — A small piece of code placed on your website to track visitor behaviour for advertising platforms like Facebook.
Playbook — A documented system for how you do things, so it's repeatable. Build your marketing playbook.
Plugin — Add-on software that extends your website's functionality. WordPress sites often use many plugins.
Podcast — Audio content distributed online. Growing in popularity but requires consistent effort. Compare podcast vs blog.
Portfolio — A collection of your work examples. Essential for creative and service businesses. Add a portfolio page.
PPC (Pay-Per-Click) — See Pay-Per-Click.
Price Objection — When potential customers say you're too expensive. Often means you haven't communicated value. Handle objections.
Privacy Policy — A legal page explaining how you collect and use visitor data. Required for UK websites. See our UK guide.
Quality Score — Google Ads' rating of your ad relevance and landing page quality. Higher scores mean lower costs per click.
Query — A search term or phrase someone types into a search engine.
Quick Wins — Marketing improvements that are easy to implement and show fast results. Good for momentum.
Quote — A formal price proposal for potential customers. Our templates help you write professional quotes.
Ranking — Where your page appears in search results. Page 1 position 1 is the top ranking. Monitor your rankings.
Reach — The number of unique people who see your content. Different from impressions (total views).
Referral — When existing customers recommend you to others. Often the best source of new business. Get more referrals without feeling awkward.
Referral Partner — Another business that sends customers your way. Partner with nearby businesses.
Referral Program — A formal system for encouraging and rewarding referrals. See our simple referral ideas.
Remarketing — See Retargeting.
Repurposing — Adapting one piece of content into different formats – a blog post becomes social posts, an email, and a video. Turn one piece into five.
Response Time — How quickly you reply to enquiries. Faster usually wins more business. Set your standard.
Responsive Design — Website design that automatically adjusts to different screen sizes. Essential for mobile users. Fix mobile website issues.
Retargeting — Showing ads to people who have already visited your website or interacted with your content. Reminds them you exist.
Return on Ad Spend (ROAS) — Revenue generated divided by ad spend. ROAS of 3 means you make £3 for every £1 spent.
Return on Investment (ROI) — The profit or value generated compared to the cost. Positive ROI means your marketing is profitable.
Review — Customer feedback on platforms like Google, Facebook, or Trustpilot. Hugely influential for local businesses. Ask for reviews.
Rich Snippet — Enhanced search results showing extra information like ratings, prices, or FAQs. Created through structured data.
RSS — A feed format that lets people subscribe to your blog. Less common than email newsletters now.
Sales Funnel — The journey from awareness to purchase. Same as marketing funnel. Map your lead flow.
Schema Markup — Code added to your website helping search engines understand your content better. Can create rich snippets. Learn the basics.
Search Engine — A tool for finding information online. Google dominates in the UK, but Bing exists too.
Search Engine Marketing (SEM) — Marketing through search engines, including both SEO (organic) and paid search ads. See the difference between SEO, SEM, and PPC.
Search Engine Optimisation (SEO) — Improving your website to rank higher in organic search results. Crucial for being found online. Do small businesses need SEO?
Search Intent — What someone is trying to accomplish with their search. Informational, navigational, or transactional. Research what customers search for.
Segmentation — Dividing your audience or email list into groups based on characteristics or behaviour. Allows more relevant messaging. Email segmentation guide.
SEO (Search Engine Optimisation) — See Search Engine Optimisation.
SERP (Search Engine Results Page) — The page of results you see after searching. Includes organic results, ads, maps, and featured snippets.
Service Page — A webpage describing one of your services. Write service pages that convert.
Session — One visit to your website. A user might have multiple sessions over time.
Side Hustle — A business run alongside other employment. Time constraints make efficient marketing crucial.
Sitemap — A file listing all pages on your website, helping search engines find and index your content. Submit yours to Google.
Social Media — Platforms like Facebook, Instagram, LinkedIn, and Twitter where people connect and share content. Choose your primary channel.
Social Media Marketing — Using social platforms to build awareness, engage audiences, and drive traffic. Our simple strategy helps you post without losing your mind.
Social Proof — Evidence that others trust your business – reviews, testimonials, logos of clients served. Display reviews on your website.
Solopreneur — A business owner who works alone without employees. Similar constraints to micro businesses.
Spam — Unwanted, unsolicited messages. Avoid being marked as spam by only emailing people who've opted in.
Split Testing — See A/B Testing.
SSL Certificate — Security technology that encrypts data between your website and visitors. Shows as 'https' and a padlock. Essential for any website.
Stripe — A popular online payment processor. Connect Stripe to your website.
Subject Line — The headline of an email that appears in recipients' inboxes. Crucial for getting emails opened. Write subject lines that get opened.
Subscriber — Someone who has signed up for your email list. Your most engaged audience.
Target Audience — The specific group of people you're trying to reach. Being specific makes your marketing more effective. Define your ideal customer.
Technical SEO — The behind-the-scenes aspects of SEO – site speed, mobile-friendliness, crawlability, structured data. See our technical SEO guide.
Template — A pre-made format you can customise – for emails, social posts, or documents. We provide many templates throughout our guides.
Terms and Conditions — Legal document outlining rules for using your website or services. What to include.
Testimonial — A customer's statement about their positive experience with your business. Powerful social proof. Collect testimonials.
Testimonial Request — Asking a happy customer to provide a testimonial. How to ask for reviews.
Thank You Page — The page visitors see after completing a form or purchase. Great opportunity to suggest next steps.
Time Blocking — Scheduling specific times for marketing tasks. Block marketing time in your calendar.
Title Tag — The clickable headline in search results. One of the most important on-page SEO elements. Write effective title tags.
Tone of Voice — How your brand 'sounds' in writing – professional, friendly, quirky, authoritative. Choose yours.
Top of Funnel (TOFU) — The awareness stage where people first learn about your business. Content here is educational, not salesy.
Trades — Service businesses like plumbers, electricians, builders. Have specific marketing needs. Marketing for trades.
Traffic — Visitors to your website. Can come from search, social media, ads, direct visits, or referrals.
Trust Signals — Elements that make your website look credible – reviews, certifications, security badges, guarantees. Add trust signals to your site.
Unique Selling Point (USP) — What makes you different from competitors. Why should someone choose you? Create your USP.
Unique Visitors — Individual people visiting your website (as opposed to total visits/sessions). One person making 5 visits counts as 1 unique visitor.
Upselling — Encouraging customers to buy a higher-value version of what they're considering. Learn ethical upselling techniques.
URL — The address of a webpage (like yourbusiness.co.uk/services). Keep them short, descriptive, and human-readable.
User Experience (UX) — How easy and pleasant it is to use your website. Good UX increases conversions.
User-Generated Content (UGC) — Content created by customers – reviews, photos, social posts. Authentic and trustworthy.
UTM Parameters — Tags added to URLs to track where traffic comes from. Helps with attribution.
Value Proposition — The unique value you offer customers – what you do, who for, and why it matters. Write your one-sentence description.
Vanity Metrics — Numbers that look impressive but don't indicate business success – like followers or page views without conversions. What to ignore.
Video Marketing — Using video to promote your business. Is it worth it? Our guide helps you decide.
Viral — Content that spreads rapidly through sharing. Nice when it happens, but impossible to manufacture reliably.
Visitor — Someone who comes to your website. Tracked in analytics.
Web Hosting — See Hosting.
Webinar — A live or recorded online presentation or workshop. Good for demonstrating expertise and collecting leads.
Website — Your online home base. Essential for most businesses. Do you need one? Our guide helps you decide.
Website Audit — A systematic review of your website's performance, SEO, and usability. Use our comprehensive audit guide.
Website Builder — Platforms like Wix, Squarespace, or WordPress that let you create websites without coding. Choose your platform.
Welcome Email — The first email new subscribers receive. Sets expectations and starts the relationship. Use our templates.
White Hat SEO — Ethical SEO practices that follow search engine guidelines. The only approach we recommend.
Widget — A small application embedded in a website – like a chat box, social feed, or booking form.
Win-Back Campaign — Marketing effort to re-engage lapsed customers. Re-engage inactive customers.
Word of Mouth — When customers tell others about your business. Often the most trusted form of marketing. Encourage with referrals.
WordPress — The world's most popular website platform. Highly flexible but requires more management than simpler builders. We cover WordPress audits.
XML Sitemap — See Sitemap.
YouTube — Video platform and the second-largest search engine. Worth considering for local businesses. Is YouTube worth it?