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What Is Testimonial?
Trust & Reputation
Updated 18 September 2026
Quick Answer
A testimonial is a positive statement from a satisfied customer about their experience with a business — curated and displayed by the business itself, often on its own website.
Testimonial vs. Review — What's the Difference?
| Testimonial | Review | |
|---|---|---|
| Where it lives | Curated by the business, often on their own website | Third-party platforms (Google, Yelp, Facebook) |
Why It Matters
- It provides direct, persuasive social proof exactly where a potential customer is deciding, on the business's own website.
- Specific, detailed testimonials (naming the actual outcome achieved) are far more persuasive than vague, generic praise.
How It Works
- A satisfied customer is asked for feedback about their experience.
- The most compelling, specific responses are curated and displayed on the business's website.
- Genuine permission is obtained before publishing a customer's name or story.
Key Takeaways
- A testimonial is a positive customer statement curated and displayed by the business itself.
- Specific, detailed testimonials are more persuasive than vague, generic praise.
- Placement near decision points maximizes their persuasive impact.
Frequently Asked Questions
How do I get good testimonials?
Ask specific questions ('what result did you get, what was your experience') rather than a generic 'any feedback?' to elicit more detailed, persuasive responses.
Should testimonials include a photo or full name?
With permission, yes — this adds credibility, though initials or first names are acceptable when full disclosure isn't appropriate or wanted.
Where should testimonials be displayed?
Near key decision points — pricing, service pages, and checkout — where potential customers are actively deciding.