Analytics & Data

Tracking, reviewing and deciding what to do next.

Articles

• Monitor Your Search Rankings (The 30-Minute Tracking Setup)
• Execute Your Monthly Search Console Review Routine (20 Min)
• Set 3 Simple Marketing Goals You Can Easily Track
• Pick a Handful of Numbers That Matter
• Set Up Basic Tracking with GA4
• Google Analytics for Very Busy People
• Set Up Google Search Console (GSC) & Verify Site
• Set Up Conversion Tracking for Paid Ads (Google & Meta)
• Calculate Your Website Conversion Rate (Step-by-Step)
• Map Your Lead Flow from Visitor to Customer
• Create a Simple Lead Scoring System in 45 Minutes
• Track Where Your Leads Come From
• Fix High Traffic Pages with Low Conversion in 45 Min
• Create a Marketing Dashboard (Free Tools)
• Execute Your Monthly Marketing Review Routine (60 Min)
• Use NetNav for a Monthly Website Health Check
• Build Your Quarterly Business Review (QBR) Process
• Weekly Marketing Check-In: Your 15-Minute Routine
• Set Up Conversion Tracking in GA4 (Quick 30-Min Guide)
• Calculate Your Cost Per Lead and Customer (CPL/CPC)
• Set Up Simple Lead & Enquiry Tracking in 30 Mins