Analytics & Data

Stage

Level

Intent

Stage 1

Common Problems

Google Analytics is confusing and I don't know what to look at in GA4

Analytics overwhelm? Get a plain-English guide to the metrics that actually matter for your business.

I Don't Know How to Measure ROI in Marketing (Is It Even Working?)

Not sure if your marketing is paying off? Learn what metrics actually matter and how to track ROI.

I'm Maxed Out and Can't Take More Clients

At full capacity? Learn strategies to increase revenue without working more hours.

I Need Marketing Help but I Don't Know if I Should Hire a Freelancer or an Expensive Agency

Need marketing help but confused by the options? Learn when to hire and what type of help is right for you.

Marketing Not Working Tried Everything Why

Doing all the things but seeing no results? You might be missing the fundamentals. Here's how to reset.

My Data Dashboard Is Red Everywhere -- Which Marketing KPIs Should I Trust?

Drowning in data? Learn which 5 metrics actually matter for small business and stop wasting time on vanity numbers.

My Marketing Spend Is a Black Hole -- I Need a Marketing Audit

Feel like you're throwing money away? Learn how to audit your marketing spend and cut what isn't working.

Set 3 Simple Marketing Goals You Can Easily Track

Set Up Google Search Console (GSC) & Verify Site

Set Up Basic Tracking with GA4

Google Analytics for Very Busy People

Set Up Conversion Tracking in GA4 (Quick 30-Min Guide)

Calculate Your Cost Per Lead and Customer (CPL/CPC)

Set Up Simple Lead & Enquiry Tracking in 30 Mins

Create a Simple Lead Scoring System in 45 Minutes

Map Your Lead Flow from Visitor to Customer

Set Up Conversion Tracking for Paid Ads (Google & Meta)

Track Your Lead Source: Where Your Customers Actually Come From

Calculate Your Website Conversion Rate (Step-by-Step)

Pick a Handful of Numbers That Matter

Create a Marketing Dashboard (Free Tools)

Weekly Marketing Check-In: Your 15-Minute Routine

Execute Your Monthly Marketing Review Routine (60 Min)

Build Your Quarterly Business Review (QBR) Process

Use NetNav for a Monthly Website Health Check

Fix High Traffic Pages with Low Conversion in 45 Min

Execute Your Monthly Search Console Review Routine (20 Min)

Monitor Your Search Rankings (The 30-Minute Tracking Setup)