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Website audit

How to check your whole site: the audit pillar, launch checks, costs and platform choice. Every audit guide is tagged in.

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Website audit guides

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SEO · 9 min read

Technical SEO audit checklist: what to check and how to fix it

Technical SEO decides whether Google can reach, read and trust your pages. This checklist works through the checks in the order that matters, with how to spot each problem and how to fix it.

SEO · 6 min read

Website competitor analysis: why rivals outrank you (with a template)

When a rival keeps appearing above you, the reason is usually visible on their website. Here's how to run a website competitor analysis that finds it, and turns it into a short list of things to change.

Content · 6 min read

How to do a content audit (with a template)

A content audit tells you which pages earn their place on your site and which hold it back. Here's how to run one in a few days, with a template and clear rules for what to keep, update, merge or remove.

Security · 6 min read

How to secure your website: a security checklist for small businesses

Most small business sites aren't hacked by someone targeting them. They're caught by automated attacks on old software and weak logins. This checklist covers the measures that stop those attacks, and how to recover fast if something gets through.

Legal & compliance · 8 min read

Website accessibility checklist: WCAG basics and your accessibility statement

An accessible website works for people who use screen readers, keyboards, magnification or captions, and it usually works better for everyone else too. Here's a practical WCAG checklist, how to test against it, and how to write an accessibility statement.

Local SEO & reviews · 6 min read

Local SEO audit: a checklist for your listing, reviews and local pages

If customers find you by searching for a service near them, your Google Business Profile, reviews and local pages matter as much as your website. This local SEO audit checks each in turn and ends with a short list of fixes.

Speed & mobile · 6 min read

Mobile-friendly website check: how to test and fix it

Google indexes the mobile version of your site, and most visitors arrive on a phone. Google's own Mobile-Friendly Test has gone, so here's how to check your site on mobile today, and how to fix the problems you find.

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