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What Is Rich Snippet?
SEO
Updated 18 September 2026
Quick Answer
A rich snippet is an enhanced search result showing extra visual information — star ratings, prices, images — beyond a standard blue link and description, made possible by schema markup.
Rich Snippet vs. Featured Snippet — What's the Difference?
| Rich Snippet | Featured Snippet | |
|---|---|---|
| What it is | An enhanced version of a standard result, with extra visual detail | A distinct, highlighted answer box, often above standard results |
Why It Matters
- It makes a search listing visually stand out from standard results, often improving click-through rate without needing a higher ranking position.
- It requires properly implemented schema markup — without it, a page simply appears as a standard, plainer result.
How It Works
- Schema markup is added to a page's code, explicitly labeling content like reviews, prices, or recipes.
- Google reads this structured data and may choose to display it as an enhanced, visually richer result.
- This isn't guaranteed just by adding the markup — Google decides whether and how to display it.
Key Takeaways
- A rich snippet shows enhanced visual information in search results, enabled by schema markup.
- It can improve click-through rate without a higher ranking position.
- Adding schema markup makes a page eligible, but doesn't guarantee the enhanced display.
Frequently Asked Questions
How do I get a rich snippet for my page?
Add relevant schema markup (reviews, FAQ, product details) — this makes a page eligible, though Google decides whether to actually display the enhanced version.
Does a rich snippet guarantee better rankings?
Not directly — it can improve click-through rate at your existing ranking position, rather than being a separate ranking boost.
What types of content commonly get rich snippets?
Reviews and ratings, recipes, events, and FAQ content are among the most common types Google enhances with rich snippets.