What Is Retargeting?
Quick Answer
Retargeting (also called remarketing) is a form of advertising that shows ads specifically to people who already visited your website but didn't convert — reminding them to come back and complete an action.
Why Does Retargeting Matter for a Small Business?
- People who already visited your site are far more likely to convert than cold traffic, since they've shown some interest already.
- It's typically a more cost-efficient use of ad budget than reaching entirely new audiences.
How Does Retargeting Work?
A tracking pixel on your site logs visitors; when they browse elsewhere, ad platforms show them ads for your business, prompting them to return and complete the action they didn't finish.
Key Takeaways
- Retargeting shows ads to people who already visited your site.
- It typically converts better than cold audience targeting.
- "Retargeting" and "remarketing" are largely interchangeable terms.
How NetNav Helps
NetNav confirms your tracking pixels are correctly installed so retargeting campaigns actually have visitor data to work from.
Frequently Asked Questions
Is retargeting the same as remarketing?
Largely yes — the terms are used interchangeably in most contexts, though check specific platform terminology for any formal distinction.
Do I need a lot of website traffic for retargeting to work?
Some baseline traffic is needed to build a meaningful audience, but even a small, engaged visitor base can benefit.
Is retargeting considered invasive by customers?
Some people find it noticeable, but it's a standard, widely used practice — the key is frequency and relevance, not the tactic itself.