What Is Google Ads?

Ads & Paid

Quick Answer

Google Ads is Google's advertising platform, letting businesses pay to appear at the top of search results or across Google's ad network — priced mainly on a pay-per-click basis, so you pay only when someone clicks your ad.

Google Ads vs. SEO — What's the Difference?

	Google Ads	SEO
Placement	Paid, labeled "Sponsored"	Organic, unpaid results
Speed	Immediate	3-6 months

Why Does Google Ads Matter for a Small Business?

It's one of the fastest ways to appear in front of people actively searching for exactly what you offer.
Budget is fully controllable, from a few pounds a day upward.

How Does Google Ads Work?

You choose keywords relevant to your business.
You set a bid and daily budget.
Your ad appears when someone searches those keywords, and you pay only for clicks.

Key Takeaways

Google Ads places you at the top of search results for a price per click.
It delivers immediate results, unlike SEO's slower build time.
Budget is fully controllable from small amounts upward.

How NetNav Helps

NetNav helps confirm your landing pages are ready to convert the traffic your Google Ads spend sends them.

Frequently Asked Questions

How much does Google Ads cost?

It's entirely budget-controlled by you — you set a daily cap, and cost-per-click varies by how competitive your industry and keywords are.

Is Google Ads worth it for a small business?

Often yes for immediate visibility, especially for services people actively search for, though it requires ongoing spend to sustain results, unlike SEO.