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What Is Homepage?
Website
Updated 18 September 2026
Quick Answer
A homepage is the main landing page of a website — the page most visitors see first — designed to introduce a business and guide visitors toward the specific page or action relevant to them.
Homepage vs. Landing Page — What's the Difference?
| Homepage | Landing Page | |
|---|---|---|
| Purpose | Introduces the whole business | One specific goal |
| Navigation | Full site navigation | Usually removed |
| Visitors | General, varied intent | Arrived for one specific reason |
Why It Matters
- It's usually the single highest-traffic page on a site, and often a visitor's only chance to make a first impression.
- A confusing or generic homepage loses visitors before they ever see the page actually relevant to them.
How It Works
- A clear headline states who you help and what outcome you deliver.
- Navigation guides different visitor types (by service, by need) to the right next page.
- A single primary call-to-action tells visitors the one thing to do next.
Key Takeaways
- A homepage introduces the whole business, unlike a landing page's single focus.
- It's usually the highest-traffic, highest-stakes first impression on a site.
- One clear headline and one primary call-to-action beats trying to say everything at once.
Frequently Asked Questions
What should be above the fold on a homepage?
A clear statement of who you help and what you offer, plus a single obvious next step — not everything you do crammed into the first screen.
How is a homepage different from a landing page?
A homepage introduces the whole business to a general visitor; a landing page serves one specific goal for visitors who arrived for one specific reason.
How often should a homepage be updated?
Core messaging can stay stable for a long time, but check it whenever your offers, pricing, or value proposition changes.