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What Is Newsletter?
Email Marketing
Updated 18 September 2026
Quick Answer
A newsletter is a regularly sent email to a subscriber list, sharing updates, content, or offers — a common, recurring format within a broader email marketing strategy.
Newsletter vs. Email Sequence — What's the Difference?
| Newsletter | Email Sequence | |
|---|---|---|
| Timing | Recurring, ongoing send (e.g. weekly, monthly) | A fixed, ordered series triggered by a specific event |
Why It Matters
- It keeps a business consistently visible to its audience over time, rather than only reaching out when there's a specific sales message.
- A genuinely useful newsletter builds trust and engagement, distinct from a purely promotional recurring email.
How It Works
- A regular schedule (weekly, biweekly, monthly) is established.
- Each edition shares genuinely relevant updates, content, or offers.
- Subscribers who find ongoing value stay engaged and opted in over time.
Key Takeaways
- A newsletter is a regularly sent, recurring email to a subscriber list.
- Consistency matters more than frequency.
- A mix of genuine value and promotion sustains engagement better than pure promotion alone.
Frequently Asked Questions
How often should a business send a newsletter?
Consistency matters more than frequency — a realistic, sustainable schedule beats an ambitious one you abandon.
What should a newsletter include?
A mix of genuinely useful content and any relevant offers or updates — an entirely promotional newsletter tends to see declining engagement over time.
Is a newsletter the same as email marketing generally?
A newsletter is one specific, recurring format within the broader practice of email marketing, which also includes automated sequences and one-off sends.