The 7-Stage Digital Marketing Roadmap

Your complete roadmap from zero to online marketing that works. Follow the stages in order to build your foundation, then go deeper wherever your business needs it.

0

Start Here

Reduce overwhelm, understand the journey and get the basics in place.

Follow the Blueprint for This Stage

1

How can I tell if my business is ready to start online marketing?

10 min·beginner
2

The Ultimate Marketing Guide for Small Businesses

10 min·beginner
3

Tools and Logins You'll Need

10 min·beginner

+2 more steps → Continue the blueprint

Go Deeper

Pick Your Level: Beginner Confident or Advanced

10 min·beginner

The Complete Small Business Website Audit Checklist (28-Point Guide)

10 min·beginner

Quick Website Audit: Fast Track for Businesses with a Website

10 min·confident

+2 more depth guides

1

Foundations

Customers, offers, pricing and brand so your marketing has something solid to stand on.

Follow the Blueprint for This Stage

1

How to Define Your Ideal Customer Profile (ICP)

10 min·beginner
2

How to Identify Customer Pain Points

10 min·beginner
3

How to Write a Value Proposition Statement

10 min·beginner

+2 more steps → Continue the blueprint

Go Deeper

Find Your Target Audience Online: A Step-by-Step Research Method

10 min·beginner

Understand Search Intent: Find What Customers Actually Search For

10 min·confident

How to Handle Customer Objections Before They Say No

10 min·confident

+11 more depth guides

2

Get Online

Domains, email, website, trust and basic functionality so you look professional.

Follow the Blueprint for This Stage

1

Choose Your Website Platform (Quick 3-Step Decision)

10 min·beginner
2

How to Buy Your Domain & Set Up Professional Business Email

10 min·beginner
3

Connect Your Domain to Your Website Platform

30 min·beginner

+3 more steps → Continue the blueprint

Go Deeper

How to Write an About Page People Actually Read

10 min·beginner

How to Choose the Right Domain for Your Business

10 min·beginner

Add Booking or Payments Without a Developer

10 min·beginner

+30 more depth guides

3

Get Found

SEO, local SEO, content and social to help people discover you.

Follow the Blueprint for This Stage

1

How to Write Title Tags and Meta Descriptions (Core SEO Guide)

10 min·beginner
2

Optimize Your Google Business Profile Strategy (Core Guide)

10 min·confident
3

Keyword Research for Small Businesses: Find Your Top 5 Phrases in 30 Minutes

10 min·confident

+2 more steps → Continue the blueprint

Go Deeper

Set Up & Verify Your Business on Google Maps

10 min·beginner

Set Realistic Content Goals in 15 Minutes

10 min·beginner

Set Up Your First Email Newsletter

10 min·beginner

+30 more depth guides

4

Get Customers

Offers, pages, forms, email and simple sales skills to turn visitors into enquiries and customers.

Follow the Blueprint for This Stage

1

How Do I Get More Customers From My Website?

10 min·beginner
2

Write CTAs That Actually Get Clicks (5 Quick Formulas)

10 min·beginner
3

Fix Your Contact Form: Convert Visitors into Leads Now

10 min·beginner

+2 more steps → Continue the blueprint

Go Deeper

Template: 5 Emails to Send to New Leads

5 min·beginner

What to Do When a Lead Says No

10 min·confident

Anatomy of a High-Converting Homepage

10 min·confident

+19 more depth guides

5

Keep & Grow Customers

Email, reviews, referrals and loyalty so customers stay, spend and send friends.

Follow the Blueprint for This Stage

1

Build a Simple Customer Feedback System in 4 Steps

10 min·beginner
2

How to Ask for Google & Facebook Reviews

10 min·beginner
3

Get More Referrals Without Feeling Awkward

10 min·beginner

+2 more steps → Continue the blueprint

Go Deeper

Build a Simple Automated Review Request Workflow

Create an automated system for requesting reviews. Get more Google and Facebook reviews without manual effort.

10 min·confident

3 Simple Loyalty Ideas That Don't Need Software

Reward loyal customers without complex software. Easy loyalty program ideas that work for small businesses.

10 min·beginner

Set Up Birthday/Anniversary Emails

Automate birthday and anniversary emails to customers. Build loyalty with personalised automated messages.

10 min·beginner

+16 more depth guides

6

Optimise & Scale

Measurement, audits, experiments, ads and outsourcing so you grow what works.

Follow the Blueprint for This Stage

1

Pick a Handful of Numbers That Matter

10 min·beginner
2

Create a Marketing Dashboard (Free Tools)

10 min·confident
3

Weekly Marketing Check-In: Your 15-Minute Routine

10 min·beginner

+2 more steps → Continue the blueprint

Go Deeper

Execute Your Monthly Marketing Review Routine (60 Min)

10 min·beginner

Build Your Quarterly Business Review (QBR) Process

10 min·confident

Use NetNav for a Monthly Website Health Check

10 min·confident

+25 more depth guides