Keep & Grow Customers
Email, reviews, referrals and loyalty so customers stay, spend and send friends.
Follow the Blueprint
Work through these 5 guides in order to complete Stage 5
Build a Simple Customer Feedback System in 4 Steps
Create a simple system for collecting customer feedback. Learn what customers think and improve your service.
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How to Ask for Google & Facebook Reviews
Learn the right way to ask customers for reviews. Get more positive reviews on Google and Facebook.
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Get More Referrals Without Feeling Awkward
Ask for referrals confidently and naturally. Learn when and how to request referrals from happy customers.
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Create Your Simple Customer Retention Calendar Today
Plan customer retention activities throughout the year. Keep customers engaged with a simple calendar system.
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Go Deeper
Explore 19 additional guides to expand your knowledge
3 Simple Loyalty Ideas That Don't Need Software
Reward loyal customers without complex software. Easy loyalty program ideas that work for small businesses.
Set Up Birthday/Anniversary Emails
Automate birthday and anniversary emails to customers. Build loyalty with personalised automated messages.
Simple Referral Offer Ideas
Create referral incentives that work. Simple ideas for rewarding customers who send you new business.
Thank and Acknowledge Your Referrers
Show appreciation to customers who refer you. Create a process for thanking referrers properly.
Create Your Direct Google Review Link (Fast Guide)
Generate a direct link for customers to leave Google reviews. Make it easy for happy customers to review you.
Handle Difficult Customers Online (4-Step Blueprint)
Handle complaints and difficult customers professionally online. Protect your reputation while resolving issues.
How to Respond to Negative Feedback (Scripts)
Handle criticism and complaints professionally. Ready-to-use scripts for responding to negative feedback.
Collect High-Impact Written & Video Testimonials
Gather powerful testimonials from happy customers. Learn how to request and collect written and video reviews.
Show Reviews on Your Website & Socials (45 mins)
Display customer reviews where they matter most. Add social proof to your website and social channels.
Keep an Eye on Your Online Reputation
Keep track of what people say about your business online. Set up simple reputation monitoring alerts.
Help! I Got a Bad Google Review
Handle negative Google reviews professionally. Learn how to respond to bad reviews and protect your reputation.
Check In With Past Customers (90-Day System)
Stay in touch with past customers to build loyalty. Simple check-in emails that keep you top of mind.
Build a Simple Automated Review Request Workflow
Create an automated system for requesting reviews. Get more Google and Facebook reviews without manual effort.
Create a Customer Onboarding Process (Step-by-Step)
Onboard new customers professionally. Build a process that sets expectations and starts relationships right.
When and How to Ask for Referrals in Your Customer Journey
Find the right moment to ask for referrals. Learn where referral requests fit in your customer journey.
Partner with Nearby Businesses for Referrals
Build referral partnerships with complementary businesses. Grow through local business relationships.
Improve Your Offer Using Customer Feedback
Use customer feedback to improve your products and services. Turn insights into actionable improvements.
Upselling and Cross-Selling Without Being Pushy
Increase order value without annoying customers. Learn ethical upselling and cross-selling techniques.
Turning an Angry Customer into a Fan: The 5-Step Recovery Process
Transform unhappy customers into loyal advocates. Learn the art of customer recovery and service recovery.