1
Foundations
Customers, offers, pricing and brand so your marketing has something solid to stand on.
Go Deeper
Explore 19 additional guides to expand your knowledge
Beginner
12 guidesHow to Write a Value Proposition Statement
10 min
beginner
strategycopy
How to Define Your Ideal Customer Profile (ICP)
10 min
beginner
strategy
How to Identify Customer Pain Points
10 min
beginner
strategycopy
Find Your Target Audience Online: A Step-by-Step Research Method
10 min
beginner
strategysocial
Packaging Your Services: How to Turn What You Do Into 1–3 Simple Offers
10 min
beginner
strategysales
Create Your Unique Selling Point (USP) Worksheet
10 min
beginner
strategycopy
How to Define Your Brand's Tone of Voice in 30 Minutes
10 min
beginner
brandcopy
Write Your Simple Brand Story in 3 Steps
10 min
beginner
brandcopy
Create Simple Consistent Key Messages
10 min
beginner
brandcopy
Set 3 Simple Marketing Goals You Can Easily Track
10 min
beginner
strategyanalytics
Map Your Customer Journey in 30 Minutes
10 min
beginner
strategy
Choose Your Primary Marketing Channel
10 min
beginner
strategy
Confident
7 guidesUnderstand Search Intent: Find What Customers Actually Search For
10 min
confident
seostrategy
How to Handle Customer Objections Before They Say No
10 min
confident
strategysales
How to Price Your Services: A Simple Method for Small Businesses
10 min
confident
strategysales
Create a Simple Guarantee for Your Small Business
10 min
confident
strategysales+1
Decide: Should You Niche Down as a Micro Business?
10 min
confident
strategy
Quick Competitor Scan: Identify 3 Rivals in 45 Minutes
10 min
confident
strategy
Create a 90-Day Marketing Plan for Your Small Business
10 min
confident
strategy