Foundations

Customers, offers, pricing and brand so your marketing has something solid to stand on.

Follow these 0 guides in order to master Stage 1

Additional Guides

• How to Define Your Ideal Customer Profile (ICP)
• How to Write a Value Proposition Statement
• How to Identify Customer Pain Points
• Find Your Target Audience Online: A Step-by-Step Research Method
• Understand Search Intent: Find What Customers Actually Search For
• How to Handle Customer Objections Before They Say No
• Packaging Your Services: How to Turn What You Do Into 1–3 Simple Offers
• How to Price Your Services: A Simple Method for Small Businesses
• Create a Simple Guarantee for Your Small Business
• Decide: Should You Niche Down as a Micro Business?
• Create Your Unique Selling Point (USP) Worksheet
• How to Define Your Brand's Tone of Voice in 30 Minutes
• Write Your Simple Brand Story in 3 Steps
• Create Simple Consistent Key Messages
• Quick Competitor Scan: Identify 3 Rivals in 45 Minutes
• Set 3 Simple Marketing Goals You Can Easily Track
• Map Your Customer Journey in 30 Minutes
• Choose Your Primary Marketing Channel
• Create a 90-Day Marketing Plan for Your Small Business