1
Foundations
Customers, offers, pricing and brand so your marketing has something solid to stand on.
Follow the Blueprint
Work through these 5 guides in order to complete Stage 1
1
How to Define Your Ideal Customer Profile (ICP)
10 min read
Start Here
Worth checking out at this point
2
How to Identify Customer Pain Points
10 min read
Worth checking out at this point
3
How to Write a Value Proposition Statement
10 min read
Worth checking out at this point
4
Create Simple Consistent Key Messages
10 min read
Worth checking out at this point
Go Deeper
Explore 14 additional guides to expand your knowledge
Beginner
7 guidesFind Your Target Audience Online: A Step-by-Step Research Method
10 min
beginner
strategysocial
Packaging Your Services: How to Turn What You Do Into 1–3 Simple Offers
10 min
beginner
strategysales
Create Your Unique Selling Point (USP) Worksheet
10 min
beginner
strategycopy
How to Define Your Brand's Tone of Voice in 30 Minutes
10 min
beginner
brandcopy
Write Your Simple Brand Story in 3 Steps
10 min
beginner
brandcopy
Map Your Customer Journey in 30 Minutes
10 min
beginner
strategy
Choose Your Primary Marketing Channel
10 min
beginner
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Confident
7 guidesUnderstand Search Intent: Find What Customers Actually Search For
10 min
confident
seostrategy
How to Handle Customer Objections Before They Say No
10 min
confident
strategysales
How to Price Your Services: A Simple Method for Small Businesses
10 min
confident
strategysales
Create a Simple Guarantee for Your Small Business
10 min
confident
strategysales+1
Decide: Should You Niche Down as a Micro Business?
10 min
confident
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Quick Competitor Scan: Identify 3 Rivals in 45 Minutes
10 min
confident
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Create a 90-Day Marketing Plan for Your Small Business
10 min
confident
strategy