The 7-Stage Digital Marketing Roadmap

Your complete roadmap from zero to online marketing that works. Follow the stages in order to build your foundation, then go deeper wherever your business needs it.

0

Start Here

Reduce overwhelm, understand the journey and get the basics in place.

10 depth

Go Deeper

The Ultimate Marketing Guide for Small Businesses

10 min·beginner

How can I tell if my business is ready to start online marketing?

10 min·beginner

Pick Your Level: Beginner Confident or Advanced

10 min·beginner

+7 more depth guides

1

Foundations

Customers, offers, pricing and brand so your marketing has something solid to stand on.

19 depth

Go Deeper

How to Write a Value Proposition Statement

10 min·beginner

How to Define Your Ideal Customer Profile (ICP)

10 min·beginner

How to Identify Customer Pain Points

10 min·beginner

+16 more depth guides

2

Get Online

Domains, email, website, trust and basic functionality so you look professional.

38 depth

Go Deeper

How to Write an About Page People Actually Read

10 min·beginner

How to Choose the Right Domain for Your Business

10 min·beginner

Add Booking or Payments Without a Developer

10 min·beginner

+35 more depth guides

3

Get Found

SEO, local SEO, content and social to help people discover you.

37 depth

Go Deeper

How to Write Title Tags and Meta Descriptions (Core SEO Guide)

10 min·beginner

Set Up & Verify Your Business on Google Maps (3.1)

10 min·beginner

Set Realistic Content Goals in 15 Minutes

10 min·beginner

+34 more depth guides

4

Get Customers

Offers, pages, forms, email and simple sales skills to turn visitors into enquiries and customers.

27 depth

Go Deeper

Template: 5 Emails to Send to New Leads

5 min·beginner

How Do I Get More Customers From My Website?

10 min·beginner

Write CTAs That Actually Get Clicks (5 Quick Formulas)

10 min·beginner

+24 more depth guides

5

Keep & Grow Customers

Email, reviews, referrals and loyalty so customers stay, spend and send friends.

24 depth

Go Deeper

Build a Simple Automated Review Request Workflow

Create an automated system for requesting reviews. Get more Google and Facebook reviews without manual effort.

10 min·confident

Create Your Simple Customer Retention Calendar Today

Plan customer retention activities throughout the year. Keep customers engaged with a simple calendar system.

10 min·confident

3 Simple Loyalty Ideas That Don't Need Software

Reward loyal customers without complex software. Easy loyalty program ideas that work for small businesses.

10 min·beginner

+21 more depth guides

6

Optimise & Scale

Measurement, audits, experiments, ads and outsourcing so you grow what works.

33 depth

Go Deeper

Pick a Handful of Numbers That Matter

10 min·beginner

Create a Marketing Dashboard (Free Tools)

10 min·confident

Weekly Marketing Check-In: Your 15-Minute Routine

10 min·beginner

+30 more depth guides