Free tools give you the data. NetNav reads it for you, decides what matters, and keeps watching.
Grouped the way NetNav works: watch, decide, do and prove. Where the other option does more, we say so.
| At a glance | Free tools | NetNav |
|---|---|---|
| Built for | People with time to read the data | One person doing the marketing, short on time |
| Its job | Shows you the numbers | Reads the numbers, decides what matters, fixes what it can |
| Covers | One area per tool | Ten agents, in one place |
| WatchWhat it checks and keeps an eye on | ||
| Your clicks and searches in Google | Yes: Search Console, free | Yes: Reads Search Console for you, once connected |
| Security, accessibility and cookies | Partly: A separate free checker for each | Yes: Three of the ten agents |
| Checks your site keeps working | Partly: Uptime, if you set it up | Yes: Every 5 minutes |
| Your competitors | Partly: If you go and look | Yes: Found from Google results and compared |
| Whether AI answers recommend you | No: You ask each one yourself | Yes: ChatGPT, Gemini and Google’s AI, every week |
| DecideWhether it tells you what matters | ||
| Tells you what to do first, and why | No: You decide | Yes: A short plan, every week |
| DoWho makes the changes | ||
| Makes the change for you | No: You do it | Yes: On WordPress, with HubSpot in beta |
| Steps for your platform | No: Search for a guide | Yes: Written for the site you have |
| ProveWhether you can show it worked | ||
| Shows what changed after each fix | Partly: If you compare the reports | Yes: Checked at 2 and 4 weeks |
We would rather you choose the right tool than the wrong one. These are free tools’ real strengths, and where NetNav goes further.
NetNav works best with Search Console and Analytics connected. It reads them, never changes them, and tells you what they mean.
Every NetNav plan includes all ten agents and all 200+ checks. You pay for how much it does for you.
You can, if you have the time to read it and decide what it means. It shows Google’s view of your site. It doesn’t check security, accessibility, cookies or AI answers, or tell you what to do first.
No. NetNav reads your Analytics and Search Console data once you connect them, and never changes them. Keep them both.
It decides what matters this week, writes the steps for your platform, makes the safe fixes on WordPress, and keeps watching between scans.
Yes. The full scan across all ten agents is free, with your plan in plain English and a PDF report. No credit card.
Checked October 2026, and every quarter after. Prices are approximate, in pounds. Google Search Console and Google Analytics are trademarks of Google LLC. NetNav isn’t affiliated with Google. Spotted something out of date? Tell us.