SEO suites are toolboxes for specialists. NetNav tells one busy marketer what to do, and does some of it.
Grouped the way NetNav works: watch, decide, do and prove. Where the other option does more, we say so.
| At a glance | An SEO suite | NetNav |
|---|---|---|
| Built for | SEO specialists and agencies | One person doing the marketing |
| Its job | Research tools you drive yourself | Watches, decides what matters, and fixes what it can |
| Learning curve | Days to weeks | Minutes, in plain English |
| ResearchDigging into the data yourself | ||
| Keyword research | Yes: Large databases | Partly: The searches that matter to you |
| Backlink research | Yes: Large link indexes | No: Not included |
| Ad and PPC research | Yes: In most suites | No: Not included |
| WatchWhat it checks and keeps an eye on | ||
| Security, accessibility and cookies | No: Mostly not covered | Yes: Three of the ten agents |
| Whether AI answers recommend you | Partly: Usually a paid add-on | Yes: Included |
| Watches between checks | Partly: Rankings | Yes: Your site every 5 minutes |
| DecideWhether it tells you what matters | ||
| Tells you what to do first, and why | Partly: Audit priorities. You decide | Yes: A short plan, every week |
| DoWho makes the changes | ||
| Makes fixes for you | No: Not included | Yes: On WordPress, with HubSpot in beta |
| ProveWhether you can show it worked | ||
| Reports | Yes: Detailed and customisable | Yes: A monthly report for a partner or manager |
We would rather you choose the right tool than the wrong one. These are an SEO suite’s real strengths, and where NetNav goes further.
If you already pay for a suite, the two don’t overlap much. One is a research toolbox, the other a weekly plan with the safe fixes done.
Every NetNav plan includes all ten agents and all 200+ checks. You pay for how much it does for you.
For most firms with one person doing the marketing, yes. If you need backlink research, ad research or years of history, keep your suite.
Yes. Keep the suite for research, and use NetNav to decide what to do each week and to make the safe fixes.
They are built for specialists and agencies, with large databases and dozens of tools. NetNav does one job, for one person.
Every quarter. The date at the top shows the last check. If something has changed, tell us and we’ll put it right.
Checked October 2026, and every quarter after. Prices are approximate, in pounds. Trademarks belong to their owners. NetNav isn’t affiliated with any tool named. Spotted something out of date? Tell us.