Every scan runs all of them. Pick one to see the question it answers.
NetNav finds them from Google results, or you can add the ones you know.
Such as searches they appear for and you don't.
Such as a slower site, or a homepage that says much less than theirs.
A checklist made for your kind of business, checked on your pages and on theirs.
NetNav finds your real competitors from the Google results for your searches, or uses the ones you name. Then it compares speed and authority side by side.
When a competitor wins a search you could win, it shows up as a growth idea, ranked by the visits it is likely to bring. If the search is for something that isn’t on your site, NetNav asks whether you offer it first.
It finds them from the Google results for your searches. You can also name the ones you know.
The searches they win, their speed and authority, and what their pages show customers that yours don't.
A checklist made for your kind of business, such as reviews, prices, guarantees and accreditations. NetNav checks it on your pages and on each competitor's homepage and most visited pages, and quotes the proof from each page.
No. When a competitor wins a search for something that isn't on your site, NetNav asks whether you offer it before suggesting any work.