Strategy & Planning
Foundations, goals and simple plans for micro businesses.
31 articles in this topic
Stage
Level
Intent
Stage 0
The Ultimate Marketing Guide for Small Businesses
10 min
beginner
strategy
Stage 0
How can I tell if my business is ready to start online marketing?
10 min
beginner
strategy
Stage 0
Pick Your Level: Beginner Confident or Advanced
10 min
beginner
strategy
Stage 0
The Ultimate Small Business Website Audit Guide (With Checklist)
10 min
beginner
strategy
Stage 0
How Much Time and Money Will I Need?
10 min
beginner
strategy
Stage 0
The Single Biggest Marketing Blocker (And How to Fix It in 15 Minutes)
5 min
beginner
strategy
Stage 0
DIY vs Hiring: What Can You Really Do Yourself?
10 min
beginner
strategytools
Stage 1
How to Write a Value Proposition Statement
10 min
beginner
strategycopy
Stage 1
How to Define Your Ideal Customer Profile (ICP)
10 min
beginner
strategy
Stage 1
How to Identify Customer Pain Points
10 min
beginner
strategycopy
Stage 1
Find Your Target Audience Online: A Step-by-Step Research Method
10 min
beginner
strategysocial
Stage 1
Understand Search Intent: Find What Customers Actually Search For
10 min
confident
seostrategy
Stage 1
How to Handle Customer Objections Before They Say No
10 min
confident
strategysales
Stage 1
Packaging Your Services: How to Turn What You Do Into 1–3 Simple Offers
10 min
beginner
strategysales
Stage 1
How to Price Your Services: A Simple Method for Small Businesses
10 min
confident
strategysales
Stage 1
Create a Simple Guarantee for Your Small Business
10 min
confident
strategysales+1
Stage 1
Decide: Should You Niche Down as a Micro Business?
10 min
confident
strategy
Stage 1
Create Your Unique Selling Point (USP) Worksheet
10 min
beginner
strategycopy
Stage 1
Quick Competitor Scan: Identify 3 Rivals in 45 Minutes
10 min
confident
strategy
Stage 1
Set 3 Simple Marketing Goals You Can Easily Track
10 min
beginner
strategyanalytics
Stage 1
Map Your Customer Journey in 30 Minutes
10 min
beginner
strategy
Stage 1
Choose Your Primary Marketing Channel
10 min
beginner
strategy
Stage 1
Create a 90-Day Marketing Plan for Your Small Business
10 min
confident
strategy
Stage 2
Website vs Marketplace: Where Should You Sell?
10 min
beginner
websitestrategy
Stage 3
Set Realistic Content Goals in 15 Minutes
10 min
beginner
contentstrategy
Stage 3
Create a Content Calendar in 30 Minutes
10 min
beginner
contentstrategy
Stage 3
Choose Your Primary Social Media Channel (Action Guide)
10 min
beginner
socialstrategy
Stage 6
Pick a Handful of Numbers That Matter
10 min
beginner
analyticsstrategy
Stage 6
Weekly Marketing Check-In: Your 15-Minute Routine
10 min
beginner
analyticsstrategy
Stage 6
Execute Your Monthly Marketing Review Routine (60 Min)
10 min
beginner
analyticsstrategy
Stage 6
Build Your Quarterly Business Review (QBR) Process
10 min
confident
analyticsstrategy