Strategy & Planning

Foundations, goals and simple plans for micro businesses.

Articles

• The Ultimate Marketing Guide for Small Businesses
• How to Define Your Ideal Customer Profile (ICP)
• Create a Content Calendar in 30 Minutes
• DIY vs Hiring: What Can You Really Do Yourself?
• Map Your Customer Journey in 30 Minutes
• The Single Biggest Marketing Blocker (And How to Fix It in 15 Minutes)
• Pick Your Level: Beginner Confident or Advanced
• How Much Time and Money Will I Need?
• How to Write a Value Proposition Statement
• How can I tell if my business is ready to start online marketing?
• The Ultimate Small Business Website Audit Guide (With Checklist)
• Create a 90-Day Marketing Plan for Your Small Business
• Create a Simple Guarantee for Your Small Business
• Choose Your Primary Marketing Channel
• Quick Competitor Scan: Identify 3 Rivals in 45 Minutes
• Packaging Your Services: How to Turn What You Do Into 1–3 Simple Offers
• Understand Search Intent: Find What Customers Actually Search For
• How to Handle Customer Objections Before They Say No
• How to Identify Customer Pain Points
• Set 3 Simple Marketing Goals You Can Easily Track
• Decide: Should You Niche Down as a Micro Business?
• How to Price Your Services: A Simple Method for Small Businesses
• Create Your Unique Selling Point (USP) Worksheet
• Website vs Marketplace: Where Should You Sell?
• Pick a Handful of Numbers That Matter
• Choose Your Primary Social Media Channel (Action Guide)
• Set Realistic Content Goals in 15 Minutes
• Execute Your Monthly Marketing Review Routine (60 Min)
• Build Your Quarterly Business Review (QBR) Process
• Weekly Marketing Check-In: Your 15-Minute Routine
• Find Your Target Audience Online: A Step-by-Step Research Method