Incorrect details showing on your Google listing? Learn how to update and correct your business information.
It is incredibly frustrating when you know your details are correct, but Google insists on showing outdated or incorrect information. This is a common battle because Google prioritises consistency across the entire web, which sometimes means it trusts old data from directories more than your new updates.
Why This Happens
1NAP Inconsistency: Your business details (Name, Address, Phone) conflict with old, un-updated directory listings elsewhere, causing Google to favor the external, conflicting data over your manual updates.
2Lost Ownership: The profile was claimed years ago by a former employee or web agency, and you may not have the definitive owner-level access required to override major public suggestions.
3Public Edit Overrides: Google allows anonymous users and Local Guides to suggest edits. If multiple users submit the wrong information, Google's system often accepts the change automatically without verifying it with you first.
4Pending Verification: You submitted the correct information, but Google is waiting for confirmation (often via mail, phone, or video) before the change goes live, leaving the wrong data published in the interim.
Quick Fixes to Try First
Try these solutions before diving deeper
1Check Primary GBP Info (5 mins): Log in immediately and reconfirm that the fundamental details—your primary address, phone number, and hours—are correct in the main information section of your profile dashboard. Sometimes changes revert without notification.
2Post a GBP Update (10 mins): Create a 'New Update' post on your profile stating the correct information (e.g., "ATTENTION: Our correct operating hours are 9 AM – 5 PM daily."). This provides immediate, visible clarification to users searching right now while you resolve the underlying issue.
3Verify Website NAP (2 mins): Ensure the footer and contact page of your own website displays the absolutely correct and matching contact information, as Google trusts data on your official domain heavily and uses it to verify your profile edits.