Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of structuring a website and its content so AI engines like ChatGPT, Gemini, and Perplexity can find, understand, and cite it when generating an answer.
Also known as: GEO
Not the Same as SEO
GEO overlaps with SEO but targets a different outcome. SEO aims for a ranking position in search results. GEO aims for a citation or mention inside an AI-generated answer, which may not involve a traditional ranking at all.
Why It Matters
As more searches happen inside AI chat interfaces instead of a list of blue links, ranking well on Google stops being the whole picture. A business can rank on page one and still never get mentioned by ChatGPT.
FAQ
Is GEO replacing SEO?
No. They work together — most GEO fundamentals (clear content, structured data, authority signals) also help traditional SEO.
How do I start with GEO?
Run an AI Visibility Audit first — you can't optimise for something you haven't measured.