AI Visibility Audit
An AI visibility audit is a check of whether AI engines like ChatGPT, Gemini, and Perplexity mention, recommend, or cite your business when people ask the kinds of questions your customers actually ask.
Not an SEO Audit
An AI visibility audit is not the same as an SEO audit. An SEO audit measures where you rank in Google's search results. An AI visibility audit measures something different — whether AI engines mention you at all when someone asks a question in your category, and what they say about you when they do.
Why It Matters
More people are asking AI engines for recommendations instead of searching and clicking through a list of links. If an AI engine doesn't know your business exists, you don't get a low ranking — you get left out of the answer entirely. Most businesses have no idea whether this is happening to them.
How It Works
A proper AI visibility audit tests your business against the real questions your customers ask — not generic prompts — across multiple engines (ChatGPT, Gemini, Perplexity, Google AI Overviews), and checks it against your competitors at the same time. It then looks at why: whether you have the structured data, content, and citations AI engines look for before they'll mention a business. NetNav's AI Visibility Audit runs this automatically and turns every gap it finds into a step-by-step task to fix it.
FAQ
How is an AI visibility audit different from an SEO audit?
SEO audits check search rankings. AI visibility audits check whether AI engines mention your business in generated answers — a separate, newer signal.
Which AI engines does an AI visibility audit check?
A thorough one covers ChatGPT, Gemini, Perplexity, and Google AI Overviews at minimum, since each cites different sources and gives different answers.
Why does my business need one?
If you don't know your current AI visibility, you can't tell whether it's improving, and you can't tell your team or agency what to fix.
How often should I run one?
AI engine answers change frequently as models update and content gets re-indexed — a one-off check goes stale fast, which is why ongoing monitoring matters more than a single audit.