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Structured Data (Schema Markup)
AI Visibility
Structured data, or schema markup, is code added to a webpage that describes its content in a standardised, machine-readable format — so search engines and AI engines can understand exactly what a page is about without inferring it from the visible text.
Also known as: Schema Markup
Why It Matters for AI Visibility
AI engines lean heavily on structured data to confirm facts about a business — what it is, where it is, what it offers — before mentioning it confidently. A page can look complete to a human visitor and still be invisible to an AI engine if the underlying markup is missing.
FAQ
Do I need a developer to add schema markup?
Often yes for custom sites, though many platforms (WordPress, Shopify, Squarespace) have plugins that add basic schema automatically.