Google review link and QR code: how to get more Google reviews

How to get your Google review link

Your Google review link opens the review form for your business in one tap, so a customer doesn't have to search for you, find the listing and scroll to the reviews section. Google builds the link for you. You don't need a third-party "Google review link generator".

On a computer:

1. Sign in to the Google account that manages your Business Profile and open the profile.
2. Select Read reviews.
3. Select Get more reviews.
4. Select the Copy icon to copy the link, or use the sharing options to send it straight away.

That's the link to use everywhere: emails, invoices, your website, your email signature and messages to customers.

Google's help centre documents these steps for a computer. If you can't find the option on your phone, copy the link on a laptop or desktop once and save it somewhere your team can reuse it.

How to get your Google review QR code

The QR code sits in the same panel as the link. Open Read reviews, then Get more reviews, right-click the QR code and choose Save image as….

Google's help centre is clear on one limit: review QR codes "can only be generated on a computer browser, not on mobile devices." If you can't see the QR code, switch to a laptop or desktop.

Good places for the QR code:

• the reception desk, waiting area or counter
• the back of business cards and compliment slips
• printed quotes, delivery notes and packaging
• the last slide of a presentation or training session
• event stands and exhibition banners

Test the printed code on two or three phones before you order a big print run. A QR code that's too small, or printed on a glossy surface, can be hard to scan.

Why the link alone won't get you reviews

Most businesses already know where their review link is. What they don't have is a habit of asking. Happy customers rarely leave a review unprompted; unhappy ones are more motivated. If you only rely on people finding you, your reviews will drift towards the negative and get older every month.

The businesses with steady reviews have one thing in common: asking for a review is part of how they finish a job. It's built into the process, not left to whoever remembers.

When to ask for a Google review

Timing does more than wording. Ask when the customer has just had the result they came to you for.

Avoid asking on the invoice reminder or in the middle of a problem. You want the request to arrive alongside a good feeling, not a bill.

How to ask: wording that works

Keep the request short, personal and specific. Say who's asking, why it matters, and make the link the only action.

By email, after a job:

Hi [Name], thanks for working with us on [project]. If you're happy with how it went, would you mind leaving us a quick Google review? It takes about a minute and helps other businesses find us. [Review link]

By text or WhatsApp:

Thanks again for today, [Name]. If you've got a minute, a Google review would really help us: [Review link]

In person, then follow up:

Ask during the conversation ("Would you be happy to leave us a Google review?"), then send the link the same day so it's one tap.

A few details make a real difference:

• Send it from a person, not "noreply@". People respond to people.
• Ask once, remind once. A single gentle reminder a few days later is fine. More than that starts to feel like pressure.
• Make it one step. The link should be the only thing in the message they need to click.

Google's rules for asking for reviews

Google is strict about how reviews are collected, and breaking the rules can get reviews removed or your profile restricted.

• Don't offer anything in return. Google's help centre says offering incentives, "like free or discounted goods or services, to customers in exchange for reviews" is fake engagement and "strictly prohibited". That includes prize draws and discounts for reviewers.
• Don't only ask the happy ones. Ask every customer. Google's contributed content policies treat selectively soliciting positive reviews as fake engagement, so don't filter people out before sending the link.
• Don't pressure people on the spot. Google's policy says businesses "should not require or pressure users to leave ratings or write reviews while on the premises". A QR code on the counter is fine; standing over someone while they type isn't.
• Don't write reviews yourself, or set staff review targets. Reviews "must reflect a genuine experience", and Google's policy lists staff being asked to solicit "a certain number of reviews" as a problem.
• Don't buy reviews or use review exchanges. Google detects and removes them, and the risk to your profile isn't worth it.

Build a review routine that runs itself

A routine beats a campaign. Pick the trigger, automate the ask, and check the results monthly.

1. Choose one trigger for each type of customer: ticket closed, order delivered, matter completed, course finished.
2. Add the review link to that step. Most CRMs, helpdesks and email tools can send an automatic message when a status changes.
3. Put the QR code where customers already are, such as reception, packaging or the last page of a report.
4. Reply to every review. Thank people for positive reviews by name, and respond calmly to negative ones. Our guide to responding to and removing negative Google reviews covers what to say.
5. Check monthly: how many requests went out, how many reviews came in, and your average rating. If the number of reviews is low, look at the timing before the wording.

Share reviews once you have them

Reviews do more than help your Google listing. Use your best ones on your website's service pages and contact page, in proposals, and on social media. A short, specific review next to a call to action often does more than a paragraph of sales copy.