Brand & Messaging
Name, look, story and how you sound.
10 articles in this topic
Stage
Level
Intent
Create Simple Consistent Key Messages
How to Define Your Brand's Tone of Voice in 30 Minutes
Write Your Simple Brand Story in 3 Steps
How to Write an About Page People Actually Read
How to Choose the Right Domain for Your Business
Creating a Simple Brand Style Guide
Take Your Own Professional Website Photos (DIY Guide)
Choose Professional-Looking Website Images (Without a Designer)
Stock Photos vs Real Photos: A Simple Decision Framework
Optimize Your LinkedIn Profile for B2B Leads (45 Mins)
Common Problems
I Don't Know How to Price My Services or Write an Invoice (UK Guide)
New to invoicing? Learn what to include, payment terms to set, and get free templates to get paid faster.
I Have No Idea How Much I Should Charge for My Services (or Products)
Unsure what to charge? Learn proven pricing strategies including cost-plus, value-based, and competitive pricing for small businesses.
I Keep Explaining What I Do, But People Still Don't Get It -- I Need a Better Elevator Pitch
People don't understand what you do? Learn how to clarify your offer and create messaging that resonates instantly.
I'm Spending All My Time on Random Channels and Nothing Is Working. Which One Should I Actually Focus On?
Facebook? Instagram? SEO? Email? Learn how to choose the right marketing channel for your specific business.
I'm trying to appeal to everyone and feel like I'm selling nothing. Should I niche down or will I miss out on customers?
Conflicting advice about niching? Learn when to specialise, when to stay broad, and how to decide.
My business is too boring. I don't know what to post on social media or my blog.
Think your business is too boring for content? Think again. Get creative content ideas that work for any industry.
My marketing is failing because I don't actually know who I'm selling to.
Struggling to identify your target audience? Learn simple methods to research and define your ideal customer profile.
Should I stop paying for ads and focus on SEO, or should I just buy my way to the top?
Torn between SEO and paid advertising? Learn when to use each, how they work together, and where to spend your limited budget.
Why is my competition getting all the business? I just look like a cheaper version of them.
Feeling lost in a sea of competitors? Discover how to differentiate your small business and find your unique market position.